We are seeking a dynamic and experienced Marketing and Business Development Manager to
join our dedicated team.
Key Responsibilities:
- Conduct market research to identify new opportunities and trends in the healthcare
sector. - Develop and implement comprehensive marketing strategies to increase hospital
visibility and patient intake. - Foster relationships with community organizations, businesses, and healthcare
providers to build partnerships and referral networks. - Manage digital marketing efforts, including social media, email campaigns, and website content.
- Oversee the production of marketing materials and ensure brand consistency.
- Organize and participate in events, health fairs, and community outreach programs.
- Develop and execute business development plans to expand the hospital’s services and
patient base. - Analyze marketing and business development performance metrics and adjust
strategies as needed. - Collaborate with the hospital management team to align marketing efforts with overall
business objectives. - Manage the marketing budget and ensure cost-effective use of resources.
- Train and supervise the marketing team to achieve departmental goals.
- Monitor competitor activities and provide insights to improve the hospital’s market
position. - Prepare regular reports on marketing and business development activities and
outcomes. - Maintain up-to-date knowledge of healthcare regulations and industry standards.
- Work closely with the customer service team to enhance patient satisfaction and
retention.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field. A master’s
degree is a plus. - Minimum of 5 years of experience in marketing, preferably in a hospital setting is a
must. - Proven track record of successful marketing campaigns and business development
initiatives. - Strong leadership, communication, and interpersonal skills.
- Proficiency in digital marketing tools and techniques.
- Ability to analyze data and derive actionable insights.
- Creative thinking and problem-solving abilities.
- Strong organizational and project management skills.
Why Join Us
- Opportunity to work in a state-of-the-art healthcare facility.
- Collaborative and supportive work environment.
- Competitive salary and benefits package.
- Professional growth and development opportunities.
How to Apply
Interested candidates are invited to submit their resume and a cover letter detailing their
relevant experience and qualifications, current and expected salaries to
recruitment@veteranmissionhospitals.org by 28th July 2024.
Veteran Mission Hospital is an equal opportunity employer and does not require applicants to
pay for anything at any given stage of the recruitment process. Canvassing will lead to
automatic disqualification. We celebrate diversity and are committed to creating an inclusive
environment for all employees.
Job Category: Marketing
Job Location: Nairobi